{"product_id":"making-her-choices-ccca-awareness-guide-s2e3","title":"CCCA Awareness Guide - S2E3","description":"\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003e\u003cstrong\u003eCCCA is not “just breakage” or “getting older.” It is a serious, medical form of hair loss that deserves real answers and real care.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eCentral centrifugal cicatricial alopecia (CCCA) is a scarring type of hair loss that starts at the crown and slowly spreads outward. Over time, the hair follicle is replaced with scar tissue, and once that follicle is scarred, it does not grow back. This is not a cosmetic issue or simply a “hair problem” — it is autoimmune, inflammatory, and progressive. Without the right support and treatment, it continues to advance.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eCCCA overwhelmingly affects Black women, yet so many are never properly diagnosed. Instead, they are told it is stress, aging, tight styles, or product damage, and they blame themselves while the condition quietly worsens. In reality, CCCA is a medical condition that requires a medical response — and informed, compassionate support.\u003c\/p\u003e\n\u003cp class=\"my-2 [\u0026amp;+p]:mt-4 [\u0026amp;_strong:has(+br)]:inline-block [\u0026amp;_strong:has(+br)]:pb-2\"\u003eThis PDF was created to help meet that need. You are not imagining it, you are not overreacting, and you are not alone.\u003c\/p\u003e","brand":"Ever Well Journey","offers":[{"title":"Default Title","offer_id":53293436436793,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0953\/9092\/5113\/files\/generated-image-3_33.png?v=1778710629","url":"https:\/\/everwelljourney.com\/products\/making-her-choices-ccca-awareness-guide-s2e3","provider":"Ever Well Journey","version":"1.0","type":"link"}